Green & Black's "Wildly. Deliciously. Organic." by VCCP

Green & Black's gets in touch with nature in an action-packed spot.

The fast-paced TV ad shows members of the animal kingdom as they interact with nature. While a monkey cracks open a cocoa bean, a bear eats a banana and a tropical fish jumps for fruit from a nearby tree. It ends with imagery of Green & Black’s packaging.

The campaign includes digital and outdoor activity. It was created by Chris Russell and Ahmed Ellabib, and directed by Kim Gehrig through Somesuch. Media is handled by Carat.

Green & Black’s launched the first instalment of this campaign in October last year, marking VCCP’s first work for the brand since winning the creative account in January.