Green & Black's "Wildly. Deliciously. Organic." by VCCP

Green & Black's gets in touch with nature in an action-packed spot.

The fast-paced TV ad shows members of the animal kingdom as they interact with nature. While a monkey cracks open a cocoa bean, a bear eats a banana and a tropical fish jumps for fruit from a nearby tree. It ends with imagery of Green & Black’s packaging.

The campaign includes digital and outdoor activity. It was created by Chris Russell and Ahmed Ellabib, and directed by Kim Gehrig through Somesuch. Media is handled by Carat.

Green & Black’s launched the first instalment of this campaign in October last year, marking VCCP’s first work for the brand since winning the creative account in January.

Credits

Brand manager
Marketing activation director
Senior category director confectionery Northern Europe
Agency
Planning director
Senior planner
Business director
Group managing director
Senior account director
Account manager
Producer
Digital producer
Media agency
Client director
Carat planning manager
Account director
Account executive
Production company
Director
Producer
Exec producer
Director of photography
Production designer
Food stylist
Edit house
Colourist
VFX lead
VFX producer