Green to head up Fallon London

New role for planning partner as Senior prepares to divide time between Fallon and Saatchis London.

Laurence Green, the Fallon London planning partner, is expected to be confirmed as the new head of the agency. The move follows Robert Senior's appointment as the UK chief executive of Publicis Groupe's newly formed Saatchi & Saatchi-Fallon Group (SSF) (Campaign, 20 July).

Day-to-day running of the London office will remain with the Fallon partners Karina Wilsher, the managing director; Mark Sinnock, the director of strategy; and Juan Cabral, the creative director.

While Senior will continue to work at Fallon, a source close to the agency says he will spend much of his time attempting to turn around Saatchis' struggling London office. He will report to the Saatchis worldwide chief executive, Kevin Roberts, who will head SSF in the US.

Senior is interviewing for what the agency is billing as a "super" managing director - something more than an MD, but less than a chief executive - for the Saatchis London office, with an appointment expected early in the autumn.

In the US, Pat Fallon will relinquish day-to-day control of the Fallon network following the formation of the mini group and will become the chairman emeritus. The agency is searching for a president to run its Minneapolis office. Jim O'Mahony, the former Saatchis EMEA chief executive, has been relocated to become the chief executive of China, Russia, India and Brazil. He will be replaced by Simon Francis, the former OMD EMEA managing director.

The Publicis Groupe chairman and chief executive, Maurice Levy, said: "This new group is a unique partnership of two of the most acclaimed creative agencies in the entire industry and enables both networks to maximise the potential of their creative resources at a global level."

Senior added: "Saatchi & Saatchi and Fallon are powerful, distinctive brands with many differences, but they share a higher-order purpose of championing creativity. Our intention is to celebrate our differences, embrace operational advantages and unite behind creativity."

Green and Senior founded Fallon London in 1998 alongside Richard Flintham, Andy McLeod and Michael Wall. McLeod left the agency in December 2006. Wall resigned earlier this year.

- Perspective, page 23.