Greene King IPA enlists Tom Kerridge for 'Hoppodrome' pop-up

Pub and brewing brand Greene King has teamed up with celebrity chef Tom Kerridge to create the 'ultimate' pub experience in London.

Tom Kerridge will serve up food to complement Greene King's IPA
Tom Kerridge will serve up food to complement Greene King's IPA

The event has been designed to promote Greene King’s IPA variety. It will take place for just one day on 11 September.

Kerridge will take over The Crabtree in London’s Fulham with his cooking and sound station, The Hoppodrome. He will serve up gastro-pub style bites, which guests can enjoy alongside two pints of free Greene King IPA.

The event will host 100 guests. Interested consumers have been asked to enter a ticket ballot to win a place for themselves and a friend.

The experience forms part of Greene King IPA’s To The Pub campaign, which aims to champion British pubs, as well as the big and small moments that occur within them every day.

It is not the only pop-up Kerridge has planned this year. He has partnered with Harrods to launch the week-long Tom’s Table experience in November.

More: Elastic produces Greene King gig

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