Martha Greene, the managing director of Stark Films, is leaving the
company after eight years to pursue other business interests.
Rumours that Greene is poised to join Abbott Mead Vickers BBDO as its
head of television have been denied by sources at the agency.
However, it emerged this week that Greene has been in conversation with
the agency about a broad production role encompassing AMV’s possible
expansion into television and radio production and post-production, but
nothing has been confirmed.
AMV’s current head of television, Frank Lieberman, who has been in the
post since 1987, is expected to continue at the agency until he retires
in two years’ time and a decision on his successor will not be made
until next year.
Lieberman was appointed with a brief to improve the reputation of AMV’s
television department and, under him, the agency has produced a stream
of award-winning work for clients including the Economist, Famous
Grouse, Alka Seltzer and Volvo.
Greene’s departure makes room for the promotion of two existing staff at
Stark - Stephen Gash and Cathy Green - who will be joint managing
Jeff Stark, the director and founder of the production company,
commented: ’This is an amicable parting. Both Martha and I felt it was
time to move on.’
He added: ’Stephen will look after sales and administration, Cathy will
be the head of production and I’ll be more closely involved, especially
over the next few months.’
Greene - a high-calibre former Saatchi & Saatchi television producer
whose reel includes Hugh Hudson’s ’global’ epic for British Airways -
has been interested in returning to the agency scene for some time.
In 1995, she was due to rejoin Saatchis as the head of TV, replacing Jim
Baker, but the agency instead opted for an internal candidate, Mark
At the time, it was suggested that Greene’s close connections with key
figures in the Saatchi brothers’ breakaway agency counted against her,
as Charlotte Street managers were keen to appoint someone of proven
loyalty to ensure continuity.
Greene was unavailable to comment as Campaign went to press.