Greenies "Dogs don't know what's good for them" by Adam & Eve/DDB

Mars Petcare-owned Greenies is brain-training pooches with its latest campaign.

In a bid to gain discounts off Greenies canine dental treats, pet owners are encouraged to check their dog’s intelligence via an interactive test called Doggy IQ.

The test requires a handful of treats, three plastic cups, two chairs, one blanket (and a dog), and owners are encouraged to share their dogs’ results via social media, with the lowest scores earning the biggest discount.

It was written by Miles Carter, art directed by Helen Balls and directed by James Curran through Partizan.

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