Greenpeace slams BA in new ad campaign

LONDON - Greenpeace has today used the launch of the new high-speed Eurostar service from St Pancras to attack British Airways' green credentials with its own ad campaign.

Greenpeace... new ad
Greenpeace... new ad

The Independent refused to carry the environmental charity's press ad, which turns BA's own strapline against the company, and other newspapers only agreed to run the ad on the basis that Greenpeace would accept full legal responsibility.

The ads run in The Guardian and The Telegraph today and amend the line 'Upgrade to BA' to 'Upgrade to a better climate'.

Copy extols the benefits of rail travel while criticising BA's claims to have reduced its fuel efficiency when its CO2 emissions are alleged to have leapt by 50 per cent since 1990 due to increased traffic.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content