Optimedia has hired Greg Grimmer, the former client services
director of CIA Medianetwork, as its new managing partner.
Grimmer joins from New PHD, where he has been working on a project basis
since leaving CIA last autumn. As managing partner, Grimmer will work
alongside the existing partners, Simon Mathews, Greg Turzynski, Mark
Waugh and Phil Talbot.
He will handle a range of business including Go, Tropicana and Renault,
working on Renault alongside Talbot, whose brief is to develop
Optimedia’s relationship with the client.
Grimmer’s responsibilities will include working with the other partners
to develop the business, as it expands into broader communications areas
such as sports, events and broadcast sponsorship.
At CIA, Grimmer worked on Microsoft, Daewoo and the Wrangler/Lee Jeans
media accounts. According to Mathews, Grimmer’s experience, particularly
in the car market, marked him out as the ideal candidate for the
’Greg is intelligent with bags of attitude and will help us to further
improve, differentiate and diversify our business,’ he said.
Grimmer added: ’Optimedia surprised many industry observers in 1998 by
appearing on major pitch-lists such as Lloyds-TSB, KFC and Bupa. Having
established the momentum, I have no doubt that 1999 will be an exciting
year for Optimedia.’