Hurrell and Dawson, the independent agency that launched a year ago, has hired Greg Grimmer as a partner to run its media offering.
Grimmer, who is currently the managing director of the Publicis-owned media agency Zed Media, will join Nick Hurrell and Neil Dawson to lead the agency's expansion into communications planning and media buying.
Grimmer will receive an undisclosed amount of equity in exchange for the money he is putting into the agency; he will also have his name above the door. A creative partner is expected to be announced soon.
Grimmer's signing is part of the Hurrell and Dawson strategy of building an agency which integrates creative with media planning and buying. Initially, Grimmer will focus on building a communications planning team, and on moving the agency into buying online and digital media. Buying across other media is expected to follow.
He joins Hurrell and Dawson after two years as the chief of Zed, during which time it has more than doubled its staff and billings. He was also the group commercial director at ZenithOptimedia and a managing partner at Optimedia.
Since Hurrell and Dawson was launched in 2006, it has appointed Shaun McIlrath, a senior creative and founder of Heresy, and Sunita Gloster, the former chief operating officer of M&C Saatchi, to senior positions.
Hurrell said: "With Greg on board, we can build the type of full-service media and creative agency you would build if you were starting from today."
Grimmer was unavailable for comment.
- Perspective, page 23.