Greggs seeks digital agency

Greggs, the bakery chain, is looking for agencies to handle its digital and social media account.

Greggs: promotes its hotdogs in New York
Greggs: promotes its hotdogs in New York

It is understood the brand wants to reposition its food-on-the-go offering and is looking for a specialist digital agency.

A number of agencies will pitch next week. A decision is expected before Christmas.

Greggs is currently targeting customers who pick up food to consume while out and about, moving away from take-home food.

The chain's food offering is being redeveloped and Gregg's has refurbished hundreds of outlets to appeal to the food-on-the-go market, said the retailer's chairman, Ian Durant, in its annual financial report earlier this year.

In January last year, Greggs launched its first TV campaign in two years. The ads were created by Gratterpalm, with media planning and buying by Carat.

Greggs has not commented on the pitch.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content