- Games developer Gremlin Interactive has appointed Walsh Trott Chick Smith to handle its £2 million creative advertising account in the UK.
The agency was appointed following a four way competitive pitch against Summerfield Wilmot Keene, Mustoe Merriman Herring Levy and Court Burkitt. There was no incumbent agency.
Media independent TCS Media has also been appointed to handle Gremlin's media planning and buying following a competitive pitch against an unnamed number of agencies. It takes over from incumbent Miller Advertising.
Walsh Trott is Gremlin's first formally appointed advertising agency and will be carrying out the creative work for all product advertising. Previously, Gremlin used a number of agencies on a product by product basis.
Gremlin was founded in 1984 and floated on the London stock exchange in July 1997. It now sells games in over 60 markets around the world.