Grey is locked in talks with Tim Mellors and Carol Reay, the
founders of its subsidiary agency, Mellors Reay & Partners, about
folding the shop into its parent agency.
The performance of Mellors Reay has been solid rather than spectacular
since its relaunch in 1995 and rumours have circulated about the
agency’s future as a standalone brand.
The move is made all the more attractive to Grey by the reputations of
both Mellors and Reay. Both would be expected to take leading roles at
the agency, which has struggled to find a high-profile management team
in the recent past.
If the merger goes ahead, Mellors is likely to run the creative
department with Reay taking a senior general management position. There
is believed to be a 50:50 chance of the merger taking place.
Roger Edwards, the chairman of Grey, refused to comment on the talks and
both Mellors and Reay were unavailable for comment as Campaign went to