Grey Brand Futures hires senior staff to expand skills base

Grey Brand Futures, the Grey group subsidiary set up to identify consumer trends for advertisers to exploit, is boosting its management in a bid to broaden its expertise and extend its services.

Grey Brand Futures, the Grey group subsidiary set up to identify

consumer trends for advertisers to exploit, is boosting its management

in a bid to broaden its expertise and extend its services.



Its senior team has been augmented by Fiona Stewart, the Henley Centre’s

former deputy chairman, Derek Woodgate, previously European marketing

director of Lee jeans and a Grey client, and Linda Hodgson, an ex-FCB

planning director.



Their arrival coincides with a change of name for the company, which

becomes the Brand Futures Consultancy.



At the same time, Clive Cooper and Simon Ratcliffe, who founded the

operation two years ago, become joint chief executives.



Ratcliffe said the changes were the result of clients approaching the

company with a widening range of problems, particularly strategic issues

posed by the approaching millennium.



’It is now time for us to take the next step and bring in people from

different backgrounds to give our clients access to a wider range of

skills and experience,’ he added.



Stewart, who spent 14 years at the Henley Centre where she specialised

in future trends, becomes a managing partner. Woodgate, known for his

knowledge of youth culture, will specialise in projects involving

entertainment, music and fashion as director of marketing and

innovation.



Hodgson, who was closely involved in FCB’s Mind and Mood research

programme, takes over as head of futures planning.



Grey Brand Futures, which operates separately from the Grey agency,

shares some of its clients including Procter & Gamble and the clothing

manufacturer, Ben Sherman.



Feature, p22.



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