Grey cartoon spots stress the Weather Channel’s accuracy

The Weather Channel celebrates its first birthday this week with an animated television campaign featuring line-dancing sheep and cows having a picnic.

The Weather Channel celebrates its first birthday this week with an

animated television campaign featuring line-dancing sheep and cows

having a picnic.



Created by Grey, the first spot, ’cows’, opens on a man going for a

walk.



Suddenly an old country saying, ’Cows lying on the ground, rain soon to

be found’, appears. Worried, the rambler struggles to get his raincoat

on and umbrella up before the rain starts, but the scene switches to

reveal that the cows were lying down to eat a picnic.



In a similar vein, a second commercial disproves the ’red sky at night,

shepherd’s delight’ saying to show sheep line-dancing and holding a

barbecue around an unwitting shepherd’s hut. Both spots end with the

strapline: ’Weather you can rely on.’



Written by Kevin Morris, art directed by Kevin Ferry, and illustrated by

Andrew Higgins of Picasso Pictures, the work is the Weather Channel’s

first UK TV push.



The ads break this Thursday on satellite and cable channels, and are

scheduled to roll out on to terrestrial TV next year. Media is being

handled by MediaCom.



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