Coca-Cola has added Grey Europe to its creative roster, spanning 28 markets in central and eastern Europe, after a competitive pitch.
Grey will be responsible for creative and strategic projects within Coca-Cola’s portfolio of brands, including Diet Coke, Coca-Cola Zero Sugar and Fanta.
Publicis Italy has also worked on Coca-Cola campaigns throughout the year, including a recycling initiative and the brand’s collaboration with Diesel, "The (re)collection".
In June, McCann Europe promoted the expansion of Diet Coke’s flavour range with a spot fronted by actress Tanya Reynolds.
Tom Hidvegi, creative strategist at Coca-Cola, central and eastern Europe, said: "We’re excited to bring Grey Europe into our recently reimagined creative approach, where agency partners can embrace true co-creation and collaboration, setting a new standard in creative and content excellence."
Coca-Cola is set to continue its 32-year relationship with Uefa next year as the official sponsor of Euro 2020, where the brand plans to showcase its biggest range of products.