Grey forsakes fees for equity in online UK health company

Grey has become the latest London agency to provide its services to a dotcom client in exchange for equity after reaching a deal with HealingOnline.co.uk.

Grey has become the latest London agency to provide its services to

a dotcom client in exchange for equity after reaching a deal with

HealingOnline.co.uk.



Grey will handle the pounds 7.5 million creative account for the

alternative medicine start-up, aimed at health professionals. Steve

Blamer, Grey’s chief executive, will take a seat on the board.



The site goes live in the UK next month and Grey will handle all the

company’s marketing activities. The account will be run by the group

managing director, Barry Cox, and the group creat ive director, Andy

Blackford.



Media has gone to MediaCom TMB.



St Luke’s took a stake in Smartgroups.com in January, and Maher Bird

Associates recently acquired a stake in the online insurance broker,

Inspop.



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