Grey Interactive launches Gi Wireless

Grey Interactive has launched a dedicated wireless division that will create mobile commerce and marketing solutions for its clients.

Grey Interactive has launched a dedicated wireless division that will create mobile commerce and marketing solutions for its clients.

The new business branch, which will be headed up by managing director James Bruce – formerly head of e-business consultancy services at BT – will create solutions for clients on personal digital assistants (PDA's) and mobile phones.

The digital agency has also signed a deal with telecommunications company BT to be its preferred e-business solutions provider.

Gi Wireless will produce both business-to-consumer and business-to-business applications for its clients, and sits alongside Grey Interactive's iTV division.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content