Grey London leads the pack with 10 entries in the category. The agency has been shortlisted three times for its "life paint" work for Volvo, which won the Grand Prix in the Promotion and Activation category last night.
The WPP-owned agency also has five entries for work for The Sunday Times and one nod to its "alphabet poster" project with Ryman.
R/GA London is also in the running with six entries: three for work for Google; two for Heineken’s @wherenext Twitter-based service, and one for Beats by Dre’s "the game before the game."
Other UK agencies shortlisted include AKQA London, We Are Social London, Factory, Wieden Kennedy, OgilvyOne London, BBH London, and Rainey Kelly Campbell Roalfe/Y&R.
Last year, OgilvyOne's 'Magic of Flying' campaign for British Airways scooped both Gold and Silver Lions in the Cyber category.
US agencies have the most entries in the category this year, with 132. France has 24 entries, Germany has 21, and Brazil has 16.