Grey London wins Look magazine account

LONDON - Grey London has picked up the above-the-line account for IPC's women's weekly magazine Look.

Look...Grey London picks up ad account
Look...Grey London picks up ad account
The agency beat Karmarama, Mother and CDP to the business that came up for pitch in February this year.

Hurrell Moseley Dawson & Grimmer previously handled the business.

The agency picked up the account in February last year prior to the magazine's launch, on a one year fixed contract.

Look, has a focus on fashion and celebrity style, and was backed with a budget of £18m over two years.