Grey loses $60m US Panasonic account as client calls review

NEW YORK - Grey Worldwide has lost its $60m (£34.6m) Panasonic North America advertising account after the client informed the agency that it was to review the business.

Grey has handled the US account since 1981. Sister WPP Group agency MediaCom handles media and Grey also handles Panasonic's business in Asia. These are unaffected by the US ad review.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content