Grey produces first TV ad for Look magazine

LONDON - Grey has launched its first TV ad for Look magazine since winning the account from Hurrell Moseley Dawson & Grimmer earlier this year.

Grey TV ad for Look magazine
Grey TV ad for Look magazine

The spot, which launches on Monday, is a flickering montage of summer fashion items, including handbags, sunglasses and eyeliner.

The strapline is: "Have it all."

The ad, which is designed to reinforce Look's market position as an authority on high-street fashion, is the first in a number of campaigns Grey will develop for the magazine throughout 2008.


Project: So much life. So little time
Client: Tara Steadman, senior marketing manager, Look
Brief: Establish Look as the authority on high-street fashion and drive sales of the magazine
Creative agency: Grey London
Writer: Grey London
Art director: Grey London
Planner: Neil Hourston
Media agency: MediaCom
Media planner: MediaCom
Media spend: n/a
Production company: Rosco Productions
Director: n/a
Editor: Richard Bardsley
Post-production: UNIT
Audio post-production: UNIT
Exposure: TV

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