Grey put on alert as Ben Sherman talks to rival ad agencies

Ben Sherman, the men’s fashion retailer, is speaking to advertising agencies about its pounds 2 million creative account.

Ben Sherman, the men’s fashion retailer, is speaking to advertising

agencies about its pounds 2 million creative account.



The company, which last year launched its first major advertising since

the 70s, is understood to be keen to capitalise on its rapid growth over

the past two years. Ben Sherman uses Grey Advertising, which it

appointed in 1996.



The brand is famous for its cult status among mods and skinheads in the

60s and 70s. Its popularity fell in the 80s but sales began to rise last

year on a tide of nostalgia, fuelled by the success of Britpop and the

70s fashion revival.



Nick Gray, Ben Sherman’s marketing manager, denied the review. However,

he admitted visiting a number of agencies: ’I have spoken to some

agencies but we do occasionally anyway.’



He added: ’In ten years our turnover has grown from pounds 4 million to

pounds 50 million. Grey has helped us to jump a league.’ Grey’s first

work for Ben Sherman, which broke on posters, featured thuggish young

men dressed in the shirts, coupled with uncompromising headlines.



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