Grey puts Allied Dunbar’s ’life’ on posters

Allied Dunbar is taking its ’for the life you don’t yet know’ work on to posters for the first time in the campaign’s four-year history, with a series of witty posters detailing the last words of famous people who were unknowingly about to draw their last breath.

Allied Dunbar is taking its ’for the life you don’t yet know’ work

on to posters for the first time in the campaign’s four-year history,

with a series of witty posters detailing the last words of famous people

who were unknowingly about to draw their last breath.



There are three executions in the campaign. The first phrase comes from

H. G. Wells who said, with an acutely poor sense of timing: ’Go away.

I’m all right.’ The second ad features Viscount Palmerston, whose last

words were: ’Die?



That’s the last thing I shall do.’ Finally, General Sedgwick is quoted

as saying, ’They couldn’t hit an elephant at this dist ...’



The move on to posters follows Grey’s victory in a creative competition

run by five outdoor contractors aimed at advertisers who had not used

the poster medium previously.



The prize was the free use of 48-sheet poster sites throughout February

at a variety of locations donated by the five companies - Mills & Allen,

Maiden, Vision, Trainer and Town & City. Allied Dunbar also contributed

with a small budget.



Paul Smith, the executive creative director at Grey, said the executions

move on from the message of the TV ads which aim to encourage people to

take financial advice from Allied Dunbar in order to help plan for

unexpected events.



’Like the TV ads, the new work manages to handle the serious business of

death in an unthreatening and humorous way,’ he added.



The ads were written by Chris Street and art directed by Phil

Howell.



Typography was by Jazz Garcha.



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