Allied Dunbar is taking its ’for the life you don’t yet know’ work
on to posters for the first time in the campaign’s four-year history,
with a series of witty posters detailing the last words of famous people
who were unknowingly about to draw their last breath.
There are three executions in the campaign. The first phrase comes from
H. G. Wells who said, with an acutely poor sense of timing: ’Go away.
I’m all right.’ The second ad features Viscount Palmerston, whose last
words were: ’Die?
That’s the last thing I shall do.’ Finally, General Sedgwick is quoted
as saying, ’They couldn’t hit an elephant at this dist ...’
The move on to posters follows Grey’s victory in a creative competition
run by five outdoor contractors aimed at advertisers who had not used
the poster medium previously.
The prize was the free use of 48-sheet poster sites throughout February
at a variety of locations donated by the five companies - Mills & Allen,
Maiden, Vision, Trainer and Town & City. Allied Dunbar also contributed
with a small budget.
Paul Smith, the executive creative director at Grey, said the executions
move on from the message of the TV ads which aim to encourage people to
take financial advice from Allied Dunbar in order to help plan for
’Like the TV ads, the new work manages to handle the serious business of
death in an unthreatening and humorous way,’ he added.
The ads were written by Chris Street and art directed by Phil
Typography was by Jazz Garcha.