Kate Harris, a board account director at Grey Advertising, is to
become the new head of the advertising industry charity NABS.
She replaces Helen Tridgell, who announced earlier this month that she
was leaving to become managing director of the poster audience
measurement company, Postar. Tridgell departs after four years with the
Harris, 39, said: ’I plan to continue Helen’s work. To shake some of the
dust off and make people realise NABS’ relevance. It’s about looking
after all of us, not just the old farts.’
One of the reasons Harris was chosen for the job is her relative youth
and part of her brief will be to reinvigorate the charity.
Harris joined Grey when Mellors Reay was merged into it in 1998. She
worked on the Novartis Consumer Health, Jersey Tourism, Arcadia and Open
University accounts. Before Mellors Reay she was at Leagas Delaney for
four years, working on the BBC, Adidas and Bendicks accounts.
She began her advertising career at KHBB, where she worked on new
business and then later on account management. She was with the agency
for ten years.
Mark Robinson, NABS’ marketing director, said: ’I am delighted that Kate
is joining us. Her reputation, energy and long-standing support of NABS
make her the ideal candidate to take us forward.’
Harris added: ’There’s a lot of energy and spirit at NABS and it needs
firing up a bit.
I want to keep it going on a forward momentum.
’The team has big plans for the future which underline NABS’ commitment
to being the support service for the marketing communications industry.’