Grey scoops £3m 888.com

LONDON - Grey London has won the £3 million advertising account for the online gaming company 888.com.

888.com... picked Grey
888.com... picked Grey

The agency picked up the business following a pitch against JWT, Joshua G2 and Doner Cardwell Hawkins.

Grey's first brief will be to create campaigns for a number of poker and bingo products due to launch in the next few months.

The incumbent on the account was CHI & Partners, which picked up the business in 2007. The agency decided not to re-pitch.