Grey scoops $60m US lottery

- The New York State Lottery has awarded its estimated $60 million (£36 million) account to Grey Advertising following a competitive pitch.

- The New York State Lottery has awarded its estimated $60 million (£36 million) account to Grey Advertising following a competitive pitch.

The win for Grey is a huge blow for 10-year incumbent DDB Needham, which has won a number of creative awards for its quirky campaigns over the years. It finally lost out after a three-way pitch, which also included New York's Avrett, Free & Ginsberg.





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