Grey signs research deal with Nielson/Net Ratings

Grey Global Group subsidiaries MediaCom, Beyond Interactive and Grey Interactive have joined with Nielson/Net Ratings for research into internet users.

Grey Global Group subsidiaries MediaCom, Beyond Interactive and Grey Interactive have joined with Nielson/Net Ratings for research into internet users.

The deal, one of the largest ever formed between a communications network and a research company, is expected to accelerate the development of online ad campaigns and other internet business.

Grey claims the service will enable comparisons of target groups which share common characteristics across different countries for the first time.



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