Grey wins first Aerial Award with 'sneezy otter' spot for Nokia

Grey Worldwide has picked-up its first Aerial Award after winning the September contest with work for Nokia.

Lee Brook and Tony Haigh won the award for best radio spot of the month for "sneezy otter" for the Nokia 3300.

The ad beat off competition from an Ogilvy & Mather ad for Ford Fiesta and a spot by Clemmow Hornby Inge for English Heritage.

Brook and Haigh's ad highlights the range of features of the handset, especially its ability to record ringtones. It starts with a voiceover saying "This is the sound of an otter with a nasty case of hayfever" before playing the sound of an otter sneezing into water and inviting listeners to record it with a Nokia 3300.

The monthly Aerial Award, in association with Campaign, was judged by Luke White, the creative director of McCann-Erickson. He said: "It's a good product demo, something that can be heard on radio but, as it's for ringtones, radio's the perfect medium."

Grey's ad and the runners-up can be heard at the Aerials website (www.aerials.co.uk).

The annual Aerial Awards, organised by the Radio Advertising Bureau, will be held on 4 November at London's UCL Bloomsbury Theatre.

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