Readers will be familiar with the kung fu spot from this stellar World Cup campaign (Campaign Screen Issue 27). Tarsem has done an incredible job, especially under the circumstances: he had just ten minutes to film each footballer. The wrestlers were shot against green scene and scaled up by 40 per cent in post to make them more imposing. Despite this, the team have managed to give the sumo wrestlers a cute, overgrown baby appeal. A polished and humorous spot which will stand out amid the plethora of football-themed ads.


Product/client: Pepsi

Agency: CLM BBDO

2 Allee des Moulineaux

92441 Issy-les-Moulineaux Cedex


T: +33 1 4123 4123

F: +33 01 4123 4780

Creative Directors: Anne de Maupeou, Bernard Naville, Vincent Behaeghel

Agency Producer: Pierre Marcus

Art Director/Writer: Anne de Maupeou

Production company:

140 Wardour Street

London W1F 8ZT


T: +44 20 7432 6800

F: +44 20 7432 6899

Director: Tarsem

Producer: Tommy Turtle

Director of Photography: Paul Laufer

Post-production companies: The Whitehouse

12-13 Kingly St

London W1R 5LD


T: +44 20 7287 3404

F: +44 20 7287 9670

Editor: Russell Icke

The Mill

40-41 Gt Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315

Music: We are the Sumos; Klaus Badelt

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