Clever animation slices sharply into live action to spice up a grim hotel setting for this comic ad for Sprite. A man returns to his hotel room hot and dusty from a trying day at work. When room service arrives, he lifts the silver serving dome, but a gremlin-like animated creature pops out and breaks into song. Interestingly, the concept came from the dictionary definition of Spirte: 'an elf or fairy like creature with greenish skin. Normally found underground in forest or mountain areas.'

United Kingdom

Product/client: Sprite

Agency: Lowe

Bowater House

68-114 Knightsbridge

London SW1X 7LT


T: +44 20 7584 5033

F: +44 20 7584 9557


Creative Director: Paul Weinberger

Agency Producer: Thea Slevin

Creative Team: Frank Ginger,

Sam Heath

Production company: Independent Films

3rd Floor

7A Langley Street

London WC2H 9JA


T: +44 20 7845 7474

F: +44 20 7845 7475


Director: Kuntz & Maguire

Producer: Carrie Hart

Director of Photography: Steve Keith-Roach

Post-production company: Glassworks

Top Floor

33-34 Gt Pulteney Street

London W1R 3DE


T: +44 20 7434 1182

F: +44 20 7434 1183

Editor: Sam Sneade

Music: "A dozen a day"; Brotherstates;Warp

Flame Artists: Rachel Mills, Ludo Fealy, Paul dickson

Sound Designs: Soundtree

Music: Gary@750mph

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