- The More Group is merging the sales functions of its three arms - Adshel, More O'Ferrall and More Transit - in a bid to cut costs and has gone outside the medium to find someone to take charge of the single operation.
Julie France, advertisement director of Express Newspapers, will take on the new role of sales director of More Group GB within the next two months.
Meanwhile, Michael Higgins, executive director of More O'Ferrall, has been promoted to group development director and will work alongside chief executive Roger Parry to develop the MOF billboard concept across Europe and potentially the rest of the world.
Peter Smyth, the managing director of More Group, confirmed that cost-cutting was a key factor in the decision to meld sales together. The operations and development departments may also be merged.
Smyth said more decisions needed to be made about the staffing structure below France. The specific future functions of Chris Hewson, Susan Beatty and Richard Sutherland - sales directors of More O'Ferrall, Adshel and Transit respectively - still need to be examined.
"This is a refocussing of our sales effort," he said. "We will sell all our products together and make better use of our people. We don't want large numbers of different people talking to the same advertisers. We will be more efficient."
Explaining his choice of France as the overall sales director, he said: "We ideally wanted someone with experience in other media. The length and breadth of her experience is in a highly competitive business with a diverse sales force."
France, who resigned last Friday, said: "It's a completely new challenge for me. I've been in newspapers for the last 20 years and I know it inside out and upside down. I am excited about the prospect of going into another medium."