The nine agencies on the roster now include Grey and Saatchi & Saatchi (advertising); Weber Shandwick (advertising, digital, content and PR); Havas (advertising, plus digital and content); WPP Digital (digital work); Edelman (content and PR); McCann Health and Ogilvy Commonhealth (expert marketing); and Geometry (shopper marketing).
All nine had already been working with GSK, but have seen the scope of their work extended. TBWA Worldwide, CHI & Partners and DDB, meanwhile, were previously on the roster but have been taken off. Media will continue to be managed by Omnicom’s PHD and WPP’s MediaCom.
Sarah Hodson, global lead, communications and content, communications and government affairs at GSK Consumer Healthcare, said the consolidation was about "increasing the prioritisation of digital and driving much better scale and efficiency across the organisation as we strive to become the best in fast moving consumer healthcare companies."
The nine agencies will focus on GSK’s seven power brands – Sensodyne, Parodontax, Poligrip, Voltaren, Panadol, Theraflu and Otrivin – and 12 core brands: Biotene, Contac, Flonase, Excedrin, Fenbid, Tums, ENO, Horlicks, Physiogel, Lamisil, Fenistil and Abreva/Zovirax.