Granada Sky Broadcasting has moved its advertising business to its
fourth agency in less than two years, with the appointment of Archibald
It is thought that the agency was appointed without a competitive
The move comes after Granada Sky, which broadcasts Granada Breeze and
Granada Plus, parted company with the previous incumbent, Osprey.
Reasons for the split were not clear.
Before Osprey was appointed last autumn, the account had been handled by
the Oswald Agency, a shop set up by the now creative directors of Brann,
Brian Storey and Xanthos Christodoulou. The pair had worked on the
business at its previous incumbent, HPT Brand Response, and took the
account on after HPT resigned it for undisclosed reasons. However, the
media planning hotshop Rocket has been retained during all this time,
with a heavyweight strategic role on the business.
The next campaign is expected to be entirely through the line.
No-one at GSkyB nor AIS was available for comment as Campaign went to