Gu "give in to Gu" by Adam & Eve/DDB

The pudding brand Gu has released a 30-second spot, marking the start of a sustained programme of TV investment by the business. Adam & Eve/DDB created the spot, which shows a woman being drawn to her fridge by the lure of a Gu product. The work was created by Nick Foley Oates, and directed by Tony Barry through Sonny.