Gü 'give in to Gü Christmas' by DDB UK

Gü has launched a campaign to promote its chocolate, bauble-shaped Christmas range.

The TV and online ads, created by DDB UK, are the second phase of the "Give in to Gü" initiative, which launched in May.

The ten-second TV spot shows a fridge full of Christmas dinner ingredients, before homing in on Gü’s Christmas range.

It was written by Oli Rimoldi and Sigrid Egedal, and directed by thirtytwo though Pulse Films.