The Guardian adds two job sections to Monday edition

The Guardian has added two new sections to its Monday edition in a bid to attract additional recruitment ads.

The Guardian has added two new sections to its Monday edition in a

bid to attract additional recruitment ads.



New Media Guardian replaces the secretarial section, while secretarial

job hunters now get their own tabloid supplement called Office

Hours.



Space in both sections will be sold by The Guardian’s 38 telephone and

11 field sales executives, alongside departments in Manchester and

Scotland.



Telephone sales manager Neil Roberts said the team aimed to ’grow

business from the current client base, as well as attracting new

advertisers’.



Office Hours will typically have five editorial and 15 ad pages,

although Roberts added that the launch issue contained 24 pages of ads.

New Media Guardian will have three pages of editorial and up to five ad

pages.



Roberts added: ’The previous secretarial section was perceived as being

aimed at media secretaries but this is for the whole of the market.’



The Guardian described the new-media section as a ’newspaper first’.



Edited by media editor Kamal Ahmed, it will assess the impact of the web

on existing media.



’This is the big media debate - will the old be killed by the new?’ said

Ahmed. ’We want to give our readers the essential briefing they

need.’



Guardian Newspapers deputy managing director Carolyn McCall said the

success of the Monday package, both editorially and commercially, had

been phenomenal. ’With these new sections, the paper is once again

reinstating its trailblazing position and unrivalled service.’



The launch of Office Hours will be supported by six-sheet poster

activity, plus direct mail to 15,000 secretaries.



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