Guardian appoints Brann and CHJM <BR>to direct marketing task

LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK and Claydon Heeley Jones Mason.

Brann, which currently handles direct marketing for The Guardian Weekly, will work with CHJM on The Guardian, The Observer, Guardian Unlimited, The Guardian Weekly and Money Observer. CHJM will also be responsible for sales promotion for The Guardian, The Observer and Guardian Unlimited.

The agencies won the business from KLP, which has held the account for eight years. They pitched against Alphabet, Swordfish, Tequila and KLP.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content