Guardian appoints Brann and CHJM <BR>to direct marketing task

LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK and Claydon Heeley Jones Mason.

Brann, which currently handles direct marketing for The Guardian Weekly, will work with CHJM on The Guardian, The Observer, Guardian Unlimited, The Guardian Weekly and Money Observer. CHJM will also be responsible for sales promotion for The Guardian, The Observer and Guardian Unlimited.



The agencies won the business from KLP, which has held the account for eight years. They pitched against Alphabet, Swordfish, Tequila and KLP.



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