Brann, which currently handles direct marketing for The Guardian Weekly, will work with CHJM on The Guardian, The Observer, Guardian Unlimited, The Guardian Weekly and Money Observer. CHJM will also be responsible for sales promotion for The Guardian, The Observer and Guardian Unlimited.
The agencies won the business from KLP, which has held the account for eight years. They pitched against Alphabet, Swordfish, Tequila and KLP.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.