Guardian and Associated butt heads in free daily battle

– After 40 years Manchester is getting not one, but two daily newspapers, as the Guardian and Associated Newspapers this morning both launched their free daily morning newspapers.

– After 40 years Manchester is getting not one, but two daily newspapers, as the Guardian and Associated Newspapers this morning both launched their free daily morning newspapers.

The Guardian has named its title MetroNews after its award winning free weekly paper Metro, while the similarly named-Associated title, Metro Northwest, is named after its London free daily, Metro, which launched earlier this year.

The Associated title will have 32 to 40 pages while the Guardian's will have 30 pages. The Guardian Media Group already has an established base in the city, which is the former home of the Guardian.

A spokesman for Associated said: "We are in Manchester to stay. Metro's performance in London has been well ahead of expectations and more successful than we dared hope so it makes sense to roll the idea into Manchester."

Ian Ashcroft, managing director of the Manchester Evening News, said: "The MetroNews will not just be a morning edition of the Manchester Evening News. It will be distinct with its own style and identity. We are describing it as a ' free and easy reading in the morning."





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