The Guardian "Brand campaign and tabloid launch" by Karmarama

The Guardian's website redesign and tabloid debut met with some lukewarm response, so the newspaper has ground to cover with its ad campaign for the launch.

"Space" is the keyword in outdoor and film ads making bold claims about The Guardian’s role in tackling issues such as environmental responsibility, politics and diversity. Though it has shrunk in size, the publication wants readers to know that it won’t shirk from big ideas.