Bartle Bogle Hegarty has created a print and online campaign to promote The Guardian’s Global Development site. The work uses altered images of first-world landmarks to show the pace of change in developing regions. One execution features an image of skyscrapers crowding England’s coastline with the message: "Imagine if London were growing as fast as Lagos." Another shows what Sydney’s harbour would look like if it were as busy as Shanghai’s. The ads were written by Raphael Basckin, art directed by Shelley Smoller and illustrated by Jean-Marie Vives.
Deputy executive creative director
Digital display director
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