Guardian hires Brooks

Broad media experience helped IPC's Tim Brooks seize managing director's job.

Guardian Media Group has hired Tim Brooks as the managing director of Guardian Newspapers, citing his experience across a range of media as a reason for his success.

Brooks beat Stuart Taylor, the Guardian Newspapers commercial director, in the final stage of the selection process. Taylor was one of four internal candidates for the job. Brooks fills the vacancy created when Carolyn McCall was promoted to GMG chief executive in July. He will report to McCall.

"Tim's got breadth and depth of management experience, which is essential for us because we are going through a period of profound change," McCall said. "Having diverse experience at this particular moment in time is useful to us in a managing director."

Brooks joins GMG from IPC Media, where he worked for six years. Most recently, he was the managing director of its music and men's division, IPC ignite!, where he oversaw the launch of the NME's radio, website and mobile digital services. Before that, he spent three years as the managing director of IPC Southbank.

Brooks previously worked for nine years at Emap in management roles including network managing director and executive director of Emap Digital. He is a former media editor of Campaign and was Media Week's launch editor.

McCall said Brooks' wealth of experience would help GMG respond to the changing media landscape. "It's not just that the agency market is changing. There's fundamental structural change - you can see convergence that has really only started happening in the past couple of years," she said. "We are very good at succession planning, but Tim's external perspective and external experience in this instance was important."

McCall denied that Brooks' hiring signalled GMG's intentions to launch magazines, but did not rule out a move into the medium.