The Guardian shows its love for Europe with unifying ads.
In keeping with the brand’s long-term commitment to Europe, the campaign saw the newspaper take over all 36 screens in the Eurostar departure lounge at London St Pancras yesterday (2 March). Adopting a moving departure board-inspired font, the copy read, "hope has no borders".
Other messages included, "the climate crisis has no borders" and "inequality has no borders" to coincide with the relaunch of The Guardian’s weekly This is Europe newsletter, which "reports on the challenges that confront us and the solutions that unite us".
The campaign also entails social activity and a This is Europe cover-wrap of The Guardian print edition, which was available at Eurostar departure lounges in London, Paris and Brussels. Posters will appear on all trains for the next two weeks.
The work was created by The Guardian in partnership with in-house design agency Oliver, while out-of-home was handled by PHD and Talon Outdoor.