Guardian Media Group sponsors games

Guardian Media Group, publisher of The Guardian, The Observer and the Manchester Evening News, is to be the official media sponsor of the 2002 Commonwealth Games in Manchester.

Guardian Media Group, publisher of The Guardian, The Observer and

the Manchester Evening News, is to be the official media sponsor of the

2002 Commonwealth Games in Manchester.



The sponsorship package is valued in excess of pounds 2 million and

involves a mix of cash and benefits in kind, such as in-paper promotion

and magazine printing.



GMG will be the official media content provider with responsibility for

producing the official newspapers, magazines and other publications

associated with the games. It will also produce the official website in

conjunction with the BBC.



The BBC has secured a sponsorship deal in which it provides TV

production coverage in return for the UK broadcast rights. Manchester

2002 spokesperson Jane Price refused to put a figure on the value of

this deal but said that the organisers of the games in Australia eight

years ago had to pay pounds 10 million for TV production.



Trans World International, part of IMG, has been appointed to negotiate

global TV rights. Australia is the biggest TV market for the games

outside the UK.



Two other lead sponsors are Adecco, the employment services provider,

and Atlantic Telecom. The latter will be the official communications

sponsor in a deal worth pounds 8 million. Atlantic Telecom will provide

voice telephony and data transfer for the games. Price said the Atlantic

Telecom and BBC sponsorship deals were the best secured by any

Commonwealth Games.



Total committed sponsorship now amounts to pounds 17 million. The

revenue target from ticketing, sponsorship, fund raising, merchandising

and broadcast rights is pounds 62 million.



The 2002 games are set to be the biggest multi-sport event to be held in

Britain with 5,000 athletes competing from 72 countries.