Guardian opens talks over digital and direct business

The Guardian is holding talks with agencies about its digital and direct requirements as the news brand looks to develop its relationship with readers.

Guardian: works with MRM Meteorite
Guardian: works with MRM Meteorite

The review, which is being run directly by The Guardian, will not affect its above-the-line agency, Bartle Bogle Hegarty, or media agency, PHD. The title is a founding client of PHD, which turned 25 last year. 

MRM Meteorite handles The Guardian’s digital and CRM after successfully defending the account in 2012 following a review. 

The agency’s "Evolve or die" work for The Guardian won gold in Best Data Strategy at the DMA Awards in December. The campaign was credited with driving exponential increases in online traffic and in-creasing revenue per visitor.

The Guardian is committed to "open journalism" and against erecting content paywalls but is under pressure to cut costs after its print sales shrunk by 45% over the past four years. The Guardian reported operating losses of £58.6m in the last financial year but is aiming to break even by 2018/19.

Guardian News & Media, publisher of The Guardian, announced plans earlier this year to cut 310 jobs in the UK (18% of the workforce) as part of an effort to reduce costs by 20%. 

The Guardian did not respond to a request for comment.

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