- The Guardian has kicked off a review of its estimated £3 million creative advertising account following a difference of opinion with its agency Leagas Delaney.
Leagas Delaney has worked on the Guardian account for seven years and has decided it will not repitch for the paper's account.
According to a spokeswoman from the Guardian, "The seven years The Guardian has worked with Leagas Delaney have been exceptionally productive. Leagas Delaney created good advertising for the Guardian and played a key part in the paper's success in fighting the price war."
Adding: "There is now a difference of opinion on how the paper should move forward through its advertising. The Guardian has, therefore, decided to look for a new approach and will be inviting other agencies to pitch for the account.
Although the Guardian has yet to name a shortlist of agencies, its sister paper, the Observer, appointed Ogilvy & Mather to its £2 million account last summer The then incumbent, St Luke's, decided not to repitch. Media remains with New PHD.