Guardian pulls in Penguin as sponsor for Valentine’s Day

The Guardian has signed up Penguin for a two-part Valentine’s Day sponsorship deal.

The Guardian has signed up Penguin for a two-part Valentine’s Day

sponsorship deal.



Vicky Kell, sponsorship executive at The Guardian’s Integrated Solutions

Unit, has arranged for Penguin to sponsor the Valentine’s Day page of

readers’ messages.



Readers who place a message in the paper can also send their sweetheart

a copy of Penguin’s Little Book of Pleasures, complete with a

Penguin-branded bookmark.



Guardian Unlimited’s client sales and sponsorship manager Helen Mayor

also signed up Penguin to sponsor the Books Unlimited site.



The book publisher has paid for a branded button on Guardian Unlimited’s

home page, and the chance to have eight of its romantic titles featured

in a bespoke web page entitled ’Books for Lovers’.



Visitors to the site can enter a competition to win the books or buy

them through BOL.com. Users are directed to Penguin’s site via the web

address which appears beside each of the featured books.



’It’s a cross-media package,’ said Mayor.



The Guardian Unlimited network now registers more than 11.7 million page

impressions each month.



Guardian Unlimited has also signed sponsorship deals with BT, Nike,

Costa, Orange and BMW.



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