The Guardian has signed up Penguin for a two-part Valentine’s Day
Vicky Kell, sponsorship executive at The Guardian’s Integrated Solutions
Unit, has arranged for Penguin to sponsor the Valentine’s Day page of
Readers who place a message in the paper can also send their sweetheart
a copy of Penguin’s Little Book of Pleasures, complete with a
Guardian Unlimited’s client sales and sponsorship manager Helen Mayor
also signed up Penguin to sponsor the Books Unlimited site.
The book publisher has paid for a branded button on Guardian Unlimited’s
home page, and the chance to have eight of its romantic titles featured
in a bespoke web page entitled ’Books for Lovers’.
Visitors to the site can enter a competition to win the books or buy
them through BOL.com. Users are directed to Penguin’s site via the web
address which appears beside each of the featured books.
’It’s a cross-media package,’ said Mayor.
The Guardian Unlimited network now registers more than 11.7 million page
impressions each month.
Guardian Unlimited has also signed sponsorship deals with BT, Nike,
Costa, Orange and BMW.