Guardian puts content onto mobiles and interactive TV

– The Guardian Unlimited, the Guardian's network of websites, has signed deals with the likes of BT and Cable & Wireless to put its content onto mobile phones and interactive television.

– The Guardian Unlimited, the Guardian's network of websites, has signed deals with the likes of BT and Cable & Wireless to put its content onto mobile phones and interactive television.

In all the Guardian Unlimited will go onto three digital platforms: WAP-enabled mobile phones, in partnership with BTCellnet; Digital Interactive Television, with Cable and Wireless; and handheld computing devices, with AvantGo.

The agreement with BT Cellnet will give users access to content from News Unlimited, the network's flagship site.

The second deal with AvantGo, avantgo.com, the specialist company that allows users to download information onto handheld computers, to read at their leisure. Through this partnership, all content from News Unlimited - including UK and international news, politics, sport, arts, comment and analysis - can be downloaded from a PC. This service is now available at the AvantGo website.

The final agreement with Cable and Wireless will see Guardian Unlimited produce a TV version of its websites, which include Film Unlimited, Cricket Unlimited and Football Unlimited as well as News Unlimited.

Simon Waldman, head of Guardian Unlimited said: "As publishers of content, The Guardian is now looking far beyond the newspaper and the personal computer as distribution channels. Guardian Unlimited's investment into smart technology has allowed us to move swiftly into the mobile arena with the most ambitious and comprehensive strategy yet undertaken by a media owner."



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus