Guardian seeks Learn sales chief

Guardian Newspapers is on the hunt for a commercial director to head sales for a new internet business called

Guardian Newspapers is on the hunt for a commercial director to

head sales for a new internet business called

Sophie Silocchi, PR manager for Guardian Newspapers, said: ’We are

advertising at the moment so an appointment should be imminent.’

In the meantime, the Guardian Unlimited team - overseen by head of

commercial development Steve Wing - is handling sales for the

educational site, which made its debut last week with GCSE-based


Publicity for the site is being restricted to ads in The Guardian while

content aimed at five- to 19-year-olds is developed. A bigger marketing

push is scheduled to coincide with the start of the academic year in


Learn is a joint venture between Guardian Newspapers and Educational

Interactive Solutions, a South African distance-learning company.

The site has ’sizeable’ backing and aims to generate revenue through

ads, sponsorship and e-commerce.

No major deals have been announced but Silocchi said the company would

be targeting advertisers such as Lloyds TSB, BT and Tesco.

The site will also carry all the job ads published in The Guardian’s

education supplement and on the Education Unlimited site.

Learn is billed as the first venture in Guardian Newspapers’ ’next phase

of online development’. Other new businesses are expected in the autumn,

including a website devoted to media.

The education site is promising to cover ’every dot and comma’ in the

national curriculum. It will soon post information on four core GCSE

subjects - English literature, English language, maths and science,

gradually adding more subjects throughout the year.

The site, which is aimed at schools and parents as well as children,

offers advice on how to study and test yourself, as well as containing a

’news and updates’ page.


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