The Guardian is to launch a standalone sports section with its
Monday edition as part of a series of developments to the title.
Sport, a 12-page broadsheet, will add at least another four pages to the
Guardian’s Monday sports coverage, which has crept up over the past two
years from an initial five or six pages.
With a rise in the the number of regular advertisers in the sports
pages, it is hoped that the new section will provide more pagination to
expand the market further, as well as allowing for more use of colour.
The broadsheet format is designed to emphasise its focus on sports
Sport increases the Guardian’s offering at the start of the week to four
sections. Last November, the paper separated its media pages into a
standalone section to sit alongside the Guardian 2, the title’s daily
Guardian 2 will be redesigned from next week as part of the ongoing
changes at the newspaper. In addition, the Friday sport’s tabloid, Sport
97, will cease to be pre-printed and will go live from next week.
Stephen Palmer, the marketing director at the Guardian, said: ’The new
section will give sport in the Monday Guardian the profile it deserves.
It strengthens our offering and is in line with our investment in sport
over the last two years.’