The Guardian set to unveil new section in expansion drive

The Guardian is to launch a standalone sports section with its Monday edition as part of a series of developments to the title.

The Guardian is to launch a standalone sports section with its

Monday edition as part of a series of developments to the title.



Sport, a 12-page broadsheet, will add at least another four pages to the

Guardian’s Monday sports coverage, which has crept up over the past two

years from an initial five or six pages.



With a rise in the the number of regular advertisers in the sports

pages, it is hoped that the new section will provide more pagination to

expand the market further, as well as allowing for more use of colour.

The broadsheet format is designed to emphasise its focus on sports

news.



Sport increases the Guardian’s offering at the start of the week to four

sections. Last November, the paper separated its media pages into a

standalone section to sit alongside the Guardian 2, the title’s daily

tabloid supplement.



Guardian 2 will be redesigned from next week as part of the ongoing

changes at the newspaper. In addition, the Friday sport’s tabloid, Sport

97, will cease to be pre-printed and will go live from next week.



Stephen Palmer, the marketing director at the Guardian, said: ’The new

section will give sport in the Monday Guardian the profile it deserves.

It strengthens our offering and is in line with our investment in sport

over the last two years.’



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