The Guardian's poster is meant to be listened to, not read.
The ads, which are running on the London Underground network as well as print and social media, promote The Guardian’s daily news podcast Today in Focus. They feature audio transcripts from two recent podcast episodes on climate change and Brexit, with large font overlapping the text to direct attention to a call to action: "Don’t read this poster. Listen to it". The design plays on the setting of a Tube carriage and the benefits of listening on the move. The work was written by Octavia Welby and art directed by Liam Smith at Oliver.