Guardian Unlimited provides the vehicle for BMW’s 007 tie-in

Guardian Unlimited’s sales team has struck its third exclusive sponsorship deal in two weeks by signing up BMW and the car brand’s most famous convert, James Bond.

Guardian Unlimited’s sales team has struck its third exclusive

sponsorship deal in two weeks by signing up BMW and the car brand’s most

famous convert, James Bond.



The campaign on the Film Unlimited site links coverage of Bond with the

new BMW Z8 roadster, which he drives in the film The World Is Not

Enough.



All features, reviews and stories related to the film will carry BMW

buttons. A banner campaign for the Z8 will run across Film Unlimited and

other sites on the Unlimited network.



The campaign was planned by John Heather at Zenith and Guardian

Unlimited agency sales executive Andrew Moore. It is the first

integrated sponsorship BMW has carried out on the service. Guardian

Unlimited could not reveal the value of the deal.



The partnership follows last week’s announcement of exclusive deals with

coffee brand Costa and publisher HarperCollins. Costa is sponsoring the

daily news poll on News Unlimited, while HarperCollins is sponsoring the

site’s crossword.



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